subinchoi

Hi, I’m Su Choi — A creative designer working at the intersection of character IP and AI to help brands build lovable IP through intelligent workflows.

I collaborate closely with brands as a creative partner — delivering both visual execution and strategic direction.

If you're interested in collaborating, feel free to reach out via email or LinkedIn. I’m always up for a quick coffee chat ☕

See how I work ›

Character IP

From character IP strategy to design systems,
I help brands plan, design and scale character-driven content
for marketing and communication.

Bellygom

Creative visuals

I create storytelling-driven visuals for brands and campaigns
through 3D design, motion graphics and video production.

AI

I research and build AI-powered design workflows
for scalable creative and branding production.
I also create new forms of visual content using AI-based pipelines.